1/19/2023 0 Comments Interactive video tools![]() Brightcove's reports stated that 35% of marketers using interactive video have seen increased conversion, and 25% increased sales. There are many examples like Philips, Warner Bros, Deloitte, etc have incorporated interactivity in their video strategy and fetched incredible results.Īccording to Flockler, including a video on a landing page itself can increase conversion by up to 80%. But for some more assurance, we can always turn to the social proof that is existent in the market. Interactive Videos Are Conversion FriendlyĪll the above reasons validate why interactive videos convert at a higher rate. According to Hapyak, Interactive Video provides 62% Interaction Rate for Quizzes, 13.45% Interaction Rate for Chapters and the total annotations makes up 35.53%. The clickable hotspots, the interesting 360 degrees views and the exciting pathways would allow the user to put other tabs aside and focus on the video fully. With the game-like experience that an interactive video creates for the user, it wouldn't be an exaggeration to say that it transports the viewer to another world. ![]() Interactive Videos Prioritize Viewer Experience Interactive videos tackle this challenge effectively by capturing important metrics for your video and collecting user's data, directly from the user. This makes one's marketing efforts a lot more time taking. One of the biggest challenges of video marketing is that its engagement seldom resonates with conversions. Interactive Videos Capture Data To Boost Your Sales Strategy And 80% of consumers are more likely to purchase a brand that provides personalized experiences. By giving a viewer such ownership, you make him feel more valuable and personally connected to the brand. It lets him choose this story and navigate through a path that best daylights him. Here the viewer takes full control over the video by jumping to only those parts that are relevant to him. Interactive videos let you give a similar or rather a better experience to your business audience. "Relatable Videos'' have been trending since the inception of social media. Interactive Videos Put The Viewer In The Driver’s Seat The completion rate increases by 36% compared with linear video. In return, you buy your brand some extra time to convince your audience. They allow the viewer to not just engage with the video but to indulge in it. It takes them just a couple of seconds to switch tabs. ![]() With so many videos flooding the market, a viewer's attention span is decreasing with every passing day. Interactive videos are not just an enhancement to your video strategy but are a whole strategy in itself. By adding interactivity to your videos, you can increase your engagement and conversions 3x-4x more than the traditional linear video. The popular types of interactive videos are:Īll of this put together gives users an active experience that lets them interact and engage with the video. The video can also have quizzes, MCQs and situations that make the viewer take action. The objects in the video are not mere visuals but are clickable hotspots, links or forms. Unlike in a linear video, the viewer can jump to different parts of the video, create their own story or even look at the video from a different view. Why Use Interactive Video Content In Your Marketing Strategy?Ī typical interactive video would have a storyline with dynamic visuals. Listed below are 10 of the best interactive video creation tools that can help you scale your marketing efforts. If you’re looking to make an interactive video yourself, this article is for you. With the right tools, you could make one yourself in matter of minutes! Creating an interactive video has become a lot easier. There are so many tools out there in the market that have excellent functionality. Thanks to technology, making interactive videos has never been so easy. If this has got you thinking that interactive video strategy is for the big names in the business world, then let me correct you. Fortunately, most brands have tasted success with the strategy. Videos with interactive elements like 360-degree view, quizzes, hotspot links, data input, and others are starting to scale more, encouraging a lot of brands to try their hand at it. Statistics say that the click-through rate is 10x higher than a passive video. ![]() But today, interactive marketing has become the hot favourite of consumers. Videos have been ruling the internet since time immemorial. ![]()
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